Author: Astral
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Unlocking value: the treasure chest of content marketing goodness
Let’s pretend you’re in the business of building pirate ships. Why? Because it’s fun! But mostly because I found this picture of a macaw that matches our brand colours and I’m trying to find a way to use it! Your pirate boat business has a few ongoing campaigns running on all the social networks pirates…
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What is content marketing, anyway?
An honest conversation about the power of storytelling If you’re wondering what content marketing is, a quick Google search will surface hundreds, if not thousands, of articles, blog posts and listicles that give you the rundown of what content marketing is. But here’s a clue: the answer is in the subtitle of this article. Did…
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Is a website ever really finished?
Why is a good website like a dreamy swimming pool? Let’s dive in & find out. In sunny Hawke’s Bay,where we’re based, November heralds the start of months of alfresco eating and entertainment: summer salads, BBQ skewers, bowls of berries, squeals and laughter as pool noodle fights break out. For those lucky enough to own…